Meet the Founder
Tony Geist | Founder, Crossroads Coffee Traders
For more than two decades, Tony Geist has served alongside pastors, missionaries, churches, and ministries around the world. Those experiences gave him a firsthand view of both tremendous need and extraordinary hope—and eventually planted the seeds for Crossroads Coffee Traders.
Crossroads was created from a simple conviction: business can be more than business. An everyday purchase can become an opportunity to help people, strengthen ministries, and fuel meaningful work around the world.
For Tony, coffee became the vehicle. Mission became the purpose.
Read the Founder’s Story →
Every bag of coffee we sell is a bridge between communities, cultures, and a shared mission of hope.
Fueling hope, one cup at a time.
Specialty coffee roasted to order, directly fueling real missions across the globe- turning your daily routine into eternal impact. Excellent coffee. Powerful mission.
Featured Ministry Partner- She is Safe
Preventing, Rescuing & Restoring Women and Girls from Human Trafficking
Your purchase of Crossroads Coffee helps prevent, rescue, and restore women and
girls from human trafficking in high-risk least-reached communities through our
partnership with She Is Safe, a global ministry serving on the frontlines of
anti-trafficking work. She Is Safe was recognized as a Top 10 Most Effective Ministry by ROI Ministry in 2026 and was established in 2002. She Is Safe serves in these high-risk areas, including red light
districts, refugee camps, conflict zones and border communities. Without intervention, cycles of abuse and trafficking continue for generations. She Is Safe steps in with pathways to freedom, protection, and new life — helping break the cycle by addressing the root causes of slavery and creating lasting multi-generational transformation.
Ministry Partner Featured Coffee
Fueling Hope Rewards
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☕ Before the First Sip | Episode 12
Charis’ Story | South Sudan 🇸🇸 Sometimes hope looks like rescue from danger. Sometimes it looks like a community refusing to let someone face hardship alone. Last fall, Charis received a...
☕ Before the First Sip | Episode 12
Charis’ Story | South Sudan 🇸🇸 Sometimes hope looks like rescue from danger. Sometimes it looks like a community refusing to let someone face hardship alone. Last fall, Charis received a...
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🌍🇮🇳 Stories from the Field: India — One Compoun...
It was November 2004, and I was walking through a community in the state of Manipur, India, with my translator when we entered a family compound that I knew absolutely...
🌍🇮🇳 Stories from the Field: India — One Compoun...
It was November 2004, and I was walking through a community in the state of Manipur, India, with my translator when we entered a family compound that I knew absolutely...
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🌍🇷🇼 Stories from the Field: Rwanda — When They ...
🌍🇷🇼 Stories from the Field: Rwanda — When They Started Coming Forward It was 2009, and I was serving in Rwanda when I was assigned to preach at a small...
🌍🇷🇼 Stories from the Field: Rwanda — When They ...
🌍🇷🇼 Stories from the Field: Rwanda — When They Started Coming Forward It was 2009, and I was serving in Rwanda when I was assigned to preach at a small...
More Than Coffee- It's a Calling
At Crossroads Coffee Traders, every cup begins with a story of faith, hope, and purpose. From the hills of Africa to the streets of India, we partners with ministries that share the gospel, build communities, and change lives.
When you choose Crossroads, you're not just buying coffee- you're fueling the Great Commission through everyday generosity.
Let customers speak for us
I like all of your products
I use it a little in my original black tea leave and the the taste goes somewhere else. so good
I can just say that I love it
Great coffee even better purpose! Fast shipping and quality packaging! This coffee is exceptional!
Bali Blue was my favorite of the three roasts I ordered! Rich flavor at an unbeatable price! The best part of ordering from Crossroads Coffee Traders is knowing where the proceeds are going! Their going to help God's people!
Great coffee. Great flavor! Fast shipping! Best of all is the purpose behind this company!
It is smooth and I like it.
Our Committment
What Our Community Is Brewing
Real moments shared by friends and customers of Crossroads Coffee Traders
